Brand valuation & management
The strength of a brand cannot be determined separately from the manner in which its owner generates cash flows in the commercial markets. Only an efficient marketing & branding strategy can create a beneficial perception of a company's brand in the minds of its existing customers, its potential customers and all of its stakeholders.
"Strategus' Kasterlee" triangle takes into account the three dimensions of value creation -- brand strength, short term efficiency and long term strategy -- in determining the intangible value of brands.
This approach combines financial valuation with stakeholder surveys which identify where and how a company can create -- or destroy -- value through its brand strategy. It diagnoses the right equilibrium between intangible customer value and tangible company value creation for the purpose of strategic brand management.
By providing quantitative insight into the key drivers underlying the strategic branding platform, we believe we can help marketeers deliver a greater degree of effectiveness and financial accountability, improve the impact of marketing budgets and achieve the highest return on investment for their company.
To read more about this approach, download the fact sheet: